Mountain Brook Fitness Center

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Workout Gym Business Plan

Market Analysis Summary

Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.

4.1 Market Segmentation

The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.

Market Analysis
2002 2003 2004 2005 2006
Potential Customers Growth CAGR
Young Professionals 10% 100,000 110,000 121,000 133,100 146,410 10.00%
Other 0% 0 0 0 0 0 0.00%
Total 10.00% 100,000 110,000 121,000 133,100 146,410 10.00%