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SIC 7997 Amusement and Recreation Services - Membership sports and recreation clubs

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Workout Gym Business Plan

Mountain Brook Fitness Center

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Market Analysis Summary

Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.

4.1 Market Segmentation

The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.