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Women's Shoe Store Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Professionals 0% $0 $3,245 $4,114 $5,678 $6,545 $6,985 $7,454 $7,945 $8,569 $9,956 $11,454 $12,457
Housewives 0% $0 $2,109 $2,674 $3,691 $4,254 $4,540 $4,845 $5,164 $5,570 $6,471 $7,445 $8,097
Total Sales $0 $5,354 $6,788 $9,369 $10,799 $11,525 $12,299 $13,109 $14,139 $16,427 $18,899 $20,554
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Professionals $0 $1,298 $1,646 $2,271 $2,618 $2,794 $2,982 $3,178 $3,428 $3,982 $4,582 $4,983
Housewives $0 $844 $1,070 $1,476 $1,702 $1,816 $1,938 $2,066 $2,228 $2,589 $2,978 $3,239
Subtotal Direct Cost of Sales $0 $2,142 $2,715 $3,747 $4,320 $4,610 $4,920 $5,244 $5,656 $6,571 $7,560 $8,222
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Holly 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Full-time employee 0% $0 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600
Full-time employee 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,600
Total People 1 2 2 2 2 2 2 2 2 2 2 3
Total Payroll $3,000 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $6,200
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $5,354 $6,788 $9,369 $10,799 $11,525 $12,299 $13,109 $14,139 $16,427 $18,899 $20,554
Direct Cost of Sales $0 $2,142 $2,715 $3,747 $4,320 $4,610 $4,920 $5,244 $5,656 $6,571 $7,560 $8,222
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $2,142 $2,715 $3,747 $4,320 $4,610 $4,920 $5,244 $5,656 $6,571 $7,560 $8,222
Gross Margin $0 $3,213 $4,073 $5,621 $6,480 $6,915 $7,379 $7,866 $8,483 $9,856 $11,339 $12,332
Gross Margin % 0.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%
Expenses
Payroll $3,000 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $6,200
Sales and Marketing and Other Expenses $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Depreciation $88 $88 $88 $88 $88 $88 $88 $88 $88 $88 $88 $88
Shoe Display Inventory $5,000 $0 $0 $0 $2,000 $0 $0 $0 $0 $0 $0 $0
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $10,238 $6,838 $6,838 $6,838 $8,838 $6,838 $6,838 $6,838 $6,838 $6,838 $6,838 $8,438
Profit Before Interest and Taxes ($10,238) ($3,625) ($2,765) ($1,217) ($2,358) $77 $541 $1,028 $1,645 $3,018 $4,501 $3,894
EBITDA ($10,150) ($3,537) ($2,677) ($1,129) ($2,270) $165 $629 $1,116 $1,733 $3,106 $4,589 $3,982
Interest Expense $0 $0 $0 $0 $0 $42 $40 $38 $36 $35 $33 $31
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($10,238) ($3,625) ($2,765) ($1,217) ($2,358) $35 $502 $989 $1,609 $2,984 $4,469 $3,863
Net Profit/Sales 0.00% -67.71% -40.74% -12.99% -21.84% 0.31% 4.08% 7.55% 11.38% 18.16% 23.64% 18.80%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $5,354 $6,788 $9,369 $10,799 $11,525 $12,299 $13,109 $14,139 $16,427 $18,899 $20,554
Subtotal Cash from Operations $0 $5,354 $6,788 $9,369 $10,799 $11,525 $12,299 $13,109 $14,139 $16,427 $18,899 $20,554
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $5,000 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $5,354 $6,788 $9,369 $10,799 $16,525 $12,299 $13,109 $14,139 $16,427 $18,899 $20,554
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $3,000 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $6,200
Bill Payments $238 $7,055 $4,311 $4,900 $5,983 $8,414 $6,812 $7,120 $7,446 $7,872 $8,789 $9,765
Subtotal Spent on Operations $3,238 $11,655 $8,911 $9,500 $10,583 $13,014 $11,412 $11,720 $12,046 $12,472 $13,389 $15,965
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $210 $210 $210 $210 $210 $210
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $3,238 $11,655 $8,911 $9,500 $10,583 $13,014 $11,622 $11,930 $12,256 $12,682 $13,599 $16,175
Net Cash Flow ($3,238) ($6,300) ($2,123) ($131) $216 $3,511 $677 $1,179 $1,883 $3,745 $5,301 $4,379
Cash Balance $16,794 $10,493 $8,370 $8,240 $8,456 $11,967 $12,644 $13,823 $15,706 $19,451 $24,752 $29,131
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $20,032 $16,794 $10,493 $8,370 $8,240 $8,456 $11,967 $12,644 $13,823 $15,706 $19,451 $24,752 $29,131
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $20,032 $16,794 $10,493 $8,370 $8,240 $8,456 $11,967 $12,644 $13,823 $15,706 $19,451 $24,752 $29,131
Long-term Assets
Long-term Assets $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368 $9,368
Accumulated Depreciation $0 $88 $176 $264 $352 $440 $528 $616 $704 $792 $880 $968 $1,056
Total Long-term Assets $9,368 $9,280 $9,192 $9,104 $9,016 $8,928 $8,840 $8,752 $8,664 $8,576 $8,488 $8,400 $8,312
Total Assets $29,400 $26,074 $19,685 $17,474 $17,256 $17,384 $20,807 $21,396 $22,487 $24,282 $27,939 $33,152 $37,443
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $6,912 $4,149 $4,703 $5,701 $8,187 $6,575 $6,873 $7,184 $7,581 $8,464 $9,418 $10,056
Current Borrowing $0 $0 $0 $0 $0 $0 $5,000 $4,790 $4,580 $4,370 $4,160 $3,950 $3,740
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $6,912 $4,149 $4,703 $5,701 $8,187 $11,575 $11,663 $11,764 $11,951 $12,624 $13,368 $13,796
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $6,912 $4,149 $4,703 $5,701 $8,187 $11,575 $11,663 $11,764 $11,951 $12,624 $13,368 $13,796
Paid-in Capital $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Retained Earnings ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600) ($600)
Earnings $0 ($10,238) ($13,863) ($16,629) ($17,845) ($20,204) ($20,168) ($19,667) ($18,677) ($17,069) ($14,085) ($9,616) ($5,753)
Total Capital $29,400 $19,162 $15,537 $12,771 $11,555 $9,196 $9,232 $9,733 $10,723 $12,331 $15,315 $19,784 $23,647
Total Liabilities and Capital $29,400 $26,074 $19,685 $17,474 $17,256 $17,384 $20,807 $21,396 $22,487 $24,282 $27,939 $33,152 $37,443
Net Worth $29,400 $19,162 $15,537 $12,771 $11,555 $9,196 $9,232 $9,733 $10,723 $12,331 $15,315 $19,784 $23,647