Wholesale Landscape Products Business Plan

Market Analysis Summary

Last year, a quarter of U.S.  households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers ring up over $5 billion in sales.

The expanding, upscale landscaping market means more demand for the speciality nursery products.  Landscaping will be a project of high priority among new homeowners, who expect to spend an average of $3,500 on it.  Five percent estimate they will spend $10,000 or more.

Fifty-one percent of these landscape customers are male.  Fifty-six percent are 30 to 49 years old, and 46 percent are married with children.  Forty-nine percent are college-educated.  Fifty-one percent hold business or professional jobs, and 56 percent earn $30,000 or more.  Half live in the suburbs.

4.1 Market Segmentation

Glen Mar Forest Products will focus on two customer groups:

• Wholesale Distributors: This group is the critical supplier to retail outlets and pivotal to the success of Rainbow Mulch™.

• Landscaping Professionals: An important key to the landscaping market is the ability to add value to property through innovative products or techniques.  We believe that Rainbow Mulch™ is an invaluable tool to landscaping professionals that will improve the range of options they have in projects.