Oasis Juice

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Wholesale Juice Business Plan

Strategy and Implementation Summary

The strategy of Oasis Juice is to focus on our niche market which is health/natural food stores that serve the young active professional.

5.1 Marketing Strategy

Oasis Juice will introduce its products at 20% off regular price during the first month. In addition, Oasis Juice will co-sponsor local athletic charitable events to raise the visibility of the brand name.

5.2 Sales Strategy

The sales strategy is to build customer loyalty in the new markets. Oasis Juice will increase its sales force to focus on the new markets.

5.2.1 Sales Forecast

The following table and charts shows the rapid ramp-up of sales during the first twelve months of operation.

Sales Forecast
2002 2003 2004
Products $1,020,000 $1,200,000 $1,300,000
Other $0 $0 $0
Total Sales $1,020,000 $1,200,000 $1,300,000
Direct Cost of Sales 2002 2003 2004
Products $278,000 $310,000 $360,000
Other $0 $0 $0
Subtotal Direct Cost of Sales $278,000 $310,000 $360,000