The demographics of Oasis Juice customers are as follows:
- Young professional, ages 25 - 45;
- Average income of $40,000+ a year;
- Involved in athletic activity;
- Shop in upscale health/natural food stores.
4.1 Market Segmentation
Oasis Juice has identified seven metro locations within the state where we can reach our target customers:
- Montclair;
- Riley;
- Ashford;
- Tracy;
- Wilmington;
- Langsford;
- Willard.
| Market Analysis |
| Montclair |
10% |
60,000 |
66,000 |
72,600 |
79,860 |
87,846 |
10.00% |
| Riley |
10% |
75,000 |
82,500 |
90,750 |
99,825 |
109,808 |
10.00% |
| Ashford |
10% |
85,000 |
93,500 |
102,850 |
113,135 |
124,449 |
10.00% |
| Tracy |
10% |
75,000 |
82,500 |
90,750 |
99,825 |
109,808 |
10.00% |
| Wilmington |
10% |
62,000 |
68,200 |
75,020 |
82,522 |
90,774 |
10.00% |
| Langsford |
10% |
90,000 |
99,000 |
108,900 |
119,790 |
131,769 |
10.00% |
| Willard |
10% |
48,000 |
52,800 |
58,080 |
63,888 |
70,277 |
10.00% |
| Total |
10.00% |
495,000 |
544,500 |
598,950 |
658,845 |
724,731 |
10.00% |