Wholesale Juice Business Plan

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Executive Summary

Oasis Juice has been a successful product brand in the city of Richmond for three years. The company's natural, 100% fruit juices has grown in sales by 15% each year and is now available in over 100 store outlets in the greater Richmond area. Oasis Juice will gross $580,000 in sales this year. This was generated from a initial investment of $180,000.

Oasis Juice is planning to expand its operation to include distribution to stores within the entire state.  Owner funding and internally generated cash flow will enable most the expansion plan.   The company will also secure a $100,000 short-term loan.  Sales projections for the next three years are based on current sales success with the target customer base in Richmond.  Initial contacts have been completed with retail outlets throughout the state and the potential target markets have been identified.

This plan will result in sales revenues growing to $1.2 million by Year 2.

1.1 Objectives

The objectives of Oasis Juice are the following:

  • Create a state-wide sales staff.
  • Establish strong sales in the state's five metro areas by Year 2.
  • Maintain tight control of cost and operation during expansion.

1.2 Mission

Oasis Juice's mission is as follows:

  • Quality: Our fruit juices are the highest quality, most nutritious food products...because we will accept nothing less.
  • Innovative: Our products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes.
  • Integrity: Our customers depend on the quality of our juice products. Our commitment to the highest standard is the foundation of our customer's trust in Oasis Juice. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We stand behind our product, our service and our word.