Wholesale Juice Business Plan

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Company Summary

Oasis Juice has built a reputation on offering the most delicious, nutritious, 100% natural juices with no artificial flavors, colors or preservatives.

2.1 Company Ownership

Oasis Juice is owned by Tama Gardner and William Harris.

2.2 Company History

Oasis Juice had its humble beginnings in the kitchen of Tama Gardner. It was in her kitchen that she and William Harris first created the fruit drinks that would soon become the basis for Oasis Juice.

Initially, the fruit drinks were sold at Richmond's weekend craft fair. They proved to be so popular that the partnership pooled their resources and began Oasis Juice. Over the next three years, Oasis Juice's drinks, shakes, and smoothies have become one of the city's most visible signs of a healthy life style.

Oasis Juice's operations have expanded dramatically over the past three years. Currently, the company has a staff of ten in production, delivery, and sales.

The following table and chart illustrate the rapid sales success of Oasis Juice.

Past Performance
1999 2000 2001
Sales $450,000 $520,000 $580,000
Gross Margin $120,000 $143,000 $160,000
Gross Margin % 26.67% 27.50% 27.59%
Operating Expenses $200,000 $240,000 $280,000
Collection Period (days) 0 0 76
Inventory Turnover 15.00 15.00 15.00
Balance Sheet
1999 2000 2001
Current Assets
Cash $20,000 $30,000 $40,000
Accounts Receivable $49,000 $58,000 $80,000
Inventory $10,000 $10,000 $10,000
Other Current Assets $5,000 $5,000 $5,000
Total Current Assets $84,000 $103,000 $135,000
Long-term Assets
Long-term Assets $70,000 $50,000 $50,000
Accumulated Depreciation $4,000 $8,000 $12,000
Total Long-term Assets $66,000 $42,000 $38,000
Total Assets $150,000 $145,000 $173,000
Current Liabilities
Accounts Payable $30,000 $20,000 $20,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $30,000 $20,000 $20,000
Long-term Liabilities $60,000 $40,000 $40,000
Total Liabilities $90,000 $60,000 $60,000
Paid-in Capital $30,000 $40,000 $80,000
Retained Earnings $30,000 $45,000 $9,000
Earnings $0 $0 $24,000
Total Capital $60,000 $85,000 $113,000
Total Capital and Liabilities $150,000 $145,000 $173,000
Other Inputs
Payment Days 0 0 12
Sales on Credit $0 $0 $330,000
Receivables Turnover 0.00 0.00 4.13

2.3 Company Locations and Facilities

Oasis Juice is located on 1234 Main St.