Jean's Tofu Delight

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Wholesale Food Manufacturer Business Plan

Market Analysis Summary

Jean's Tofu Delight sells to:

  • Small neighborhood natural food stores;
  • Large upscale natural food stores;
  • Supermarkets with natural food sections.

The largest market is clearly the supermarkets who have the greater number of customers.  Neighborhood supermarkets represents over 70% of the targeted end users that Jean's Tofu Delight is focused on.

The demographics of Jean's Tofu Delight end users are families and single people who are seeking healthy foods that are low in fat. The purchasers are most likely women who share these common characteristics:

  • Single professional woman, ages 25 - 45;
  • Married professional women with families, ages 25 - 45;
  • Average household income of $60,000+ a year;
  • Woman and families involved in athletic activity.

4.1 Market Segmentation

Jean's Tofu Delight has identified seven metro locations within the region where we can reach our target customers:

  • Montclair;
  • Riley;
  • Ashford;
  • Tracy;
  • Wilmington;
  • Langsford;
  • Willard.
Market Analysis
2002 2003 2004 2005 2006
Potential Customers Growth CAGR
Montclair 10% 360,000 396,000 435,600 479,160 527,076 10.00%
Riley 10% 275,000 302,500 332,750 366,025 402,628 10.00%
Ashford 10% 485,000 533,500 586,850 645,535 710,089 10.00%
Tracy 10% 775,000 852,500 937,750 1,031,525 1,134,678 10.00%
Wilmington 10% 662,000 728,200 801,020 881,122 969,234 10.00%
Langsford 10% 690,000 759,000 834,900 918,390 1,010,229 10.00%
Willard 10% 948,000 1,042,800 1,147,080 1,261,788 1,387,967 10.00%
Total 10.00% 4,195,000 4,614,500 5,075,950 5,583,545 6,141,901 10.00%