Justin Seafood Market

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Wholesale Food Business Plan

Market Analysis Summary

Tallahassee has a population of over 160,000 residents but the area receives thousands of day tourists each year. Justin Seafood Market is located in the busiest commercial section of Tallahassee with excellent foot traffic. Expanding the market's storefront by 5,000 ft. will create an inviting environment for the public. The market's interior design will focus on the motif of an open air fish market. We will advertise the market as a place where the public can get quality seafood at wholesale prices.

4.1 Market Segmentation

Justin Seafood Market is focused on two customer groups:

  • Urban professional working downtown.
  • Day tourists.
Market Analysis
2002 2003 2004 2005 2006
Potential Customers Growth CAGR
Urban Professionals 10% 30,000 33,000 36,300 39,930 43,923 10.00%
Day Tourists 0% 60,000 60,000 60,000 60,000 60,000 0.00%
Total 3.66% 90,000 93,000 96,300 99,930 103,923 3.66%