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SIC 5146 Wholesale Trade - Nondurable Goods - Fish and seafoods

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Wholesale Food Business Plan

Justin Seafood Market

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Management Summary

Prior to beginning Justin Seafood Market, Bill Justin worked as an account manager for William's Wholesale Foods and Wilson Seafood for ten years.  In his last position with Wilson Seafood, Bill developed an excellent network of fishing contacts in the Florida panhandle, generating sales in excess of $2 million annually. His strength has always been his customer relation skills.

Bill Justin has a BA in marketing from Florida State University.  His first position after graduation was as a shift manager with Johnson Seafood Restaurant.  In three years, he was promoted to the manager position.  During that time, Bill demonstrated the ability to effectively manage a large staff.

6.1 Personnel Plan

The personnel for Justin Seafood Market is as follows:

• Manager;
• Market staff (4 by year end);
• Delivery crew (4 by year end);
• Sales staff (4 by year end);
• Cleanup crew (2);