Wholesale Bicycle Distributor Business Plan

Executive Summary

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry.  Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and seconds.  Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty.  Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins.

Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry.  Dan has modeled Wheelie Deals off of an already successful wholesale distributor business model and will quickly gain market share.  Profitability will be reached by month eight with comfortable profits by year three.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a company whose goal is to exceed customer's expectations.
• To increase the number of customers served by 20% per year.
• To develop a sustainable start-up business, surviving off its own cash.

1.2 Mission

Wheelie Deals' mission is to create the largest selection of closeout bicycle parts.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is unbeatable selection and outstanding customer service.