Weight Loss Seminars Business Plan

Brushy Mountain Retreat

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Company Summary

Set in Connecticut's beautiful Brushy Mountains, Brushy Mountain Retreat's new site sits among 16 wooded acres overlooking Johnson Ridge.  The retreat offers women programs that lead to permanent solutions to struggles with weight, eating, body image and fitness, as well as programs for successful management of adult-onset or Type II diabetes.

More than just another weight loss spa, health resort or diet program, Brushy Mountain Retreat offers a practical, livable healthy lifestyle approach where women have discovered how to lose weight and keep it off. 

2.1 Company History

Brushy Mountain Retreat began one summer when founder Judith Cabot took over an empty dorm at Connecticut's Johnson Mountain College.  Brushy Mountain Retreat operated as a summer program through its first years, but as its popularity grew by word of mouth, the program evolved and became year round.  The retreat offered a series of intensive one-week workshops introducing women to the fundamentals of a building a long-term weight management and healthy lifestyle.  Enrollment was limited to eight women during a workshop period. 

Since then, Brushy Mountain Retreat has expanded rapidly into a program of  four sequential one-week workshops.  These workshops can either be taken separately or in blocks.  The program session enrollment limit has more than doubled during this time period.  Most importantly, the retreat now has a six month waiting list.

Past Performance
1999 2000 2001
Sales $960,000 $1,104,000 $1,200,600
Gross Margin $912,000 $1,048,800 $1,140,570
Gross Margin % 95.00% 95.00% 95.00%
Operating Expenses $500,000 $600,000 $700,000
Balance Sheet
1999 2000 2001
Current Assets
Cash $40,000 $60,000 $80,000
Other Current Assets $10,000 $30,000 $50,000
Total Current Assets $50,000 $90,000 $130,000
Long-term Assets
Long-term Assets $80,000 $150,000 $200,000
Accumulated Depreciation $10,000 $20,000 $30,000
Total Long-term Assets $70,000 $130,000 $170,000
Total Assets $120,000 $220,000 $300,000
Current Liabilities
Accounts Payable $40,000 $60,000 $60,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $40,000 $60,000 $60,000
Long-term Liabilities $50,000 $80,000 $150,000
Total Liabilities $90,000 $140,000 $210,000
Paid-in Capital $0 $0 $0
Retained Earnings $30,000 $80,000 $90,000
Earnings $0 $0 $0
Total Capital $30,000 $80,000 $90,000
Total Capital and Liabilities $120,000 $220,000 $300,000
Other Inputs
Payment Days 0 0 0

2.2 Company Ownership

Brushy Mountain Retreat is owned by Judith Cabot.

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Past Performance
1999 2000 2001
Sales $960,000 $1,104,000 $1,200,600
Gross Margin $912,000 $1,048,800 $1,140,570
Gross Margin % 95.00% 95.00% 95.00%
Operating Expenses $500,000 $600,000 $700,000
Balance Sheet
1999 2000 2001
Current Assets
Cash $40,000 $60,000 $80,000
Other Current Assets $10,000 $30,000 $50,000
Total Current Assets $50,000 $90,000 $130,000
Long-term Assets
Long-term Assets $80,000 $150,000 $200,000
Accumulated Depreciation $10,000 $20,000 $30,000
Total Long-term Assets $70,000 $130,000 $170,000
Total Assets $120,000 $220,000 $300,000
Current Liabilities
Accounts Payable $40,000 $60,000 $60,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $40,000 $60,000 $60,000
Long-term Liabilities $50,000 $80,000 $150,000
Total Liabilities $90,000 $140,000 $210,000
Paid-in Capital $0 $0 $0
Retained Earnings $30,000 $80,000 $90,000
Earnings $0 $0 $0
Total Capital $30,000 $80,000 $90,000
Total Capital and Liabilities $120,000 $220,000 $300,000
Other Inputs
Payment Days 0 0 0