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Web Design Business Plan

Ibrio Incorporated

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Management Summary

Ibrio Inc. is owned and operated by two partners with equal equity in the company, and both directors in the corporation.

David Hickethier attended Williamson College on a three year scholarship basis, earning his Associates Degree in construction management. He has completed many business management and business finance courses and has also had hands on experience with managing people. He has one year experience in Internet and Web-related sales and nearly two total years of professional sales experience.

R. Brandon Andrews is an experienced website developer and strategist with over four years of commercial Web and Internet services experience, plus numerous attendance to various related seminars and educational classes. Previous to the forming of Ibrio Inc., he owned and operated a sole-proprietorship, which offered similar Web-related services, but did not market exclusively to small business.

6.1 Organizational Structure

Ibrio Inc. will depend on the two main principals, David Hickethier and Brandon Andrews, for all management responsibilities. This will include office management, accounts receivable and payable, marketing, and talent recruitment.

David Hickethier will serve as chief operations officer and sales manager. He will supervise all salesmen and all sales promotions and projects. David will also be holding the office of the treasurer therefore will be responsible for all financial related matters.

Brandon Andrews will serve as chief technology officer and lead Web developer. He will be directly supervising all Web development (employee and sub-contracting projects), and will also be responsible for any necessary training in the same department.

6.2 Management Team Gaps

The current management team will require support in both the business development and administrative departments. Both managers have had prior experience in these fields, but feel as though their experience is limited given the fact that prior working environments rarely required this type of support.

We will turn to Parks & Company, our finance and accounting firm, to provide expert advise and counseling in both the business development and administrative support departments. This strategy will allow the partners of Ibrio Inc. to lend the majority of their time to their respective areas of the company.

We will turn to the law offices of Keefer Wood Allen & Rahal, LLP for all advice concerning the legal issues of running Ibrio, Inc.

6.3 Personnel Plan

We visualize implementing a "team" development system that will consist of two full-time sales people and three full-time Web developers. Of the Web developers, one position will be filled by a highly-qualified senior Web professional and two lesser-qualified, lower paid developers. All three will work full-time on separate projects provided to them by the sales people. However, the senior developer will have the duty of maintaining the same high quality level of work in the junior developers' projects, that our clients have learned to expect from us now. By May, 2001 we plan to have one of these teams fully functional.

The following table shows how we plan on making the above a reality.

Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Brandon/Web Developer $3,400 $25,000 $60,000
Keith/Hired in Oct $16,228 $23,000 $27,000
Developer #2/Hired in Feb $10,944 $21,000 $25,000
Developer #3/Hired in Apr $7,920 $21,000 $25,000
Other $0 $0 $0
Subtotal $38,492 $90,000 $137,000
Sales and Marketing Personnel
Dave/Marketing $3,400 $25,000 $60,000
Sales Position #1/Hired in Oct $16,504 $23,000 $25,000
Sales Position #2/Hired in Feb $10,096 $21,000 $23,000
Other $0 $0 $0
Subtotal $30,000 $69,000 $108,000
General and Administrative Personnel
N/A $0 $0 $0
N/A $0 $0 $0
Subtotal $0 $0 $0
Other Personnel
N/A $0 $0 $0
N/A $0 $0 $0
Subtotal $0 $0 $0
Total People 7 7 7
Total Payroll $68,492 $159,000 $245,000
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Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Brandon/Web Developer $3,400 $25,000 $60,000
Keith/Hired in Oct $16,228 $23,000 $27,000
Developer #2/Hired in Feb $10,944 $21,000 $25,000
Developer #3/Hired in Apr $7,920 $21,000 $25,000
Other $0 $0 $0
Subtotal $38,492 $90,000 $137,000
Sales and Marketing Personnel
Dave/Marketing $3,400 $25,000 $60,000
Sales Position #1/Hired in Oct $16,504 $23,000 $25,000
Sales Position #2/Hired in Feb $10,096 $21,000 $23,000
Other $0 $0 $0
Subtotal $30,000 $69,000 $108,000
General and Administrative Personnel
N/A $0 $0 $0
N/A $0 $0 $0
Subtotal $0 $0 $0
Other Personnel
N/A $0 $0 $0
N/A $0 $0 $0
Subtotal $0 $0 $0
Total People 7 7 7
Total Payroll $68,492 $159,000 $245,000