Web Design Business Plan

Executive Summary

Ibrio Incorporated is a small start-up firm located in the business district of Palmyra, Pennsylvania. We offer Internet and Web-related services to small businesses in the Central Pennsylvania area. The services we offer include website development and design, hosting, maintenance, marketing, and analysis.

Given our experience and expertise in both commercial Web development and business-to-business sales, we believe we can offer a unique and superior service to small business owners, in comparison to what is currently available.

The demand and growth rate for Web development and marketing services in the small business market is at an all time high and shows no sign of slowing anytime soon. Even more astonishing is the fact that very few Web development companies have taken advantage of the opportunity, as there are no dominating participants in this huge market.

We believe the reason for this virtually untapped market is due to expensive project costs, the highest profit margins in Web development today are in servicing large- and medium-sized corporations. We have developed a system that dramatically reduces steep project costs and henceforth will allow us to offer the same high-end Web development services as larger companies receive at a much lower cost to the client.

This business plan will highlight many aspects of our system and our business. It will detail market growth and demand, and it will outline our projected cash flow and profit margins over the next three years. All numbers regarding our projected company growth are based on previous information gathered by activity in the company over the last few months of operation.

1.1 Objectives

1. Revenues of $200,000 by month 10.
2. Net Profit of 25% in year one and 35% in year two.
3. 65% Gross margin by month 10.

1.2 Keys to Success

1. Offering high-end Web services to small businesses in a way that they can understand and afford.
2. Build a strong residual income through secondary subscription-based services tailored for small business (website hosting, marketing, maintenance, consulting).
3. Establishing strategic partnerships with area Internet service providers and computer consulting companies to refer small business website projects to us in exchange for high payoffs.

1.3 Mission

Our mission is to provide affordable, accessible, and streamlined Internet and Web services to small businesses. We have developed a system for offering many different types of Web services (site development, hosting, marketing, and maintenance) that are exclusively tailored to fit the needs and resources of small companies.