Dealing with numbers should be visual. A Web plan should include text, tables, and charts. Here are a few of the essential charts that ought to be included. Like all business plans, a Web plan should contain good graphic illustrations of the main numbers. Normal people don't see the flow of the forecasts, projections, budgets, and other tables without some good business charts to make the numbers more understandable. Here are some samples of charts that ought to be in a Web plan:
Monthly Web Traffic Forecast


Annual Web Traffic Forecast


Web Plan Highlights


Monthly Sales


Annual Sales Forecast


Break-even Analysis


Potential Market


Sample charts from Web Strategy Pro