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Web Plans
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The exact nature of your plan, and your business situation, dictates its contents. You add or subtract details to suit your needs. However, there are some absolutely essential standard components that your plan ought to contain.
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Of course the exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs. This standard plan is a good starting point.
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At the very least your Web plan ought to have a market forecast, traffic forecast, sales (or business benefits) forecast, expense budget, and specific milestones. Be sure to include these essential tables as part of your plan.
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Dealing with numbers should be visual. A Web plan should include text, tables, and charts. Here are a few of the essential charts that ought to be included.
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Sure, form follows function, but with the computer tools available you should be able to produce a good-looking plan document, with text, tables, and charts merged together into a design that's easy to read and easy to follow.
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Internet terms appear and disappear so quickly that this online book substitutes Web links to glossaries for its own glossary. Business terms are also important because of the business nature of planning.
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