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Target Markets
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Research your customer base first. Your present customers are probably your most important market. Know as much as you can about who your present customers are, where they find you, what they like about you, and what they don't like. Your present customers can lead you to future customers too.
Use customer surveys, random interviews, feedback sheets, and a lot of common sense.
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Market analysis is the foundation of the Web plan. Every Web plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.
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Who competes with you for your customer's time and money? Are they selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market?
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Use customer surveys, random interviews, feedback sheets, and a lot of common sense. Know as much as you can about your existing customers.
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