The strategy pyramid puts strategy at the top, tactics in the middle, and programs at the base. Strategy means nothing without tactics and programs to make it real. 
The graphic shows a basic Strategy Pyramid for Web plans.
Strategy, at the top of the pyramid, is a matter of focusing on specific markets, market needs, and website offerings. Tactics, in the middle level, sets the marketing message and the way it should be transmitted. Programs, at the base of the pyramid, provide the specifics of implementation.
The Pyramid emphasizes the practical importance of building a solid Web plan structure. Most Web plans are developed from the top-level strategy first. Tactics follow strategy. The foundation, of course, is built on specific programs with their specific milestone dates, expense budgets, and projected sales results.
