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Real-world Internet
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A website does nothing for your business or organization by itself. Its use depends on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a tollfree telephone number that nobody knows about.
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A good website strategy first identifies a market need, which indicates a target market, and then fills that need. Now that the Internet boom of 1995-2000 is over, it usually has to add an element of basic business revenue, considering who will pay how much to have that need filled.
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Click on these hyperlinks to related websites and additional information. Remember to come back here (maybe you should bookmark this page) to continue reading.
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