Secondary market research is often readily available to you, already published, and surprisingly economical. Much of it is entirely free. Market research may also come from secondary sources. This is information others have acquired and published, which you may find relevant. Access to this secondary market research data may be yours for the asking and could cost you only an e-mail, letter, phone call, or perhaps a nominal fee for copying and postage. Much of it is entirely free.
- The Internet
- Trade Associations
- Government Information
- Universities and Other Educational Resources
- Chambers of Commerce
- Market Research Firms
- General market profiles
- Specific information
Most of the sources listed here have their information available to search for on the Internet.
