Primary market research is research that you conduct yourself, rather than information that you find already published. Primary market research may result from you having direct contact with your customers or the public. This may be through the following types of information gathering.
- Focus groups:
- A focus group gathers a small number of people together for specified topic conversations with a discussion leader.
- Customer surveys:
- Existing customers
- Potential customers
- Your competition:
- Solutions
- Technologies
- Niches
