Mission and Objectives

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Keys to Success

Make a priority list of three or four 'necessary for success' items.

Focusing on what I call keys to success is a good idea for getting a better view of the priorities in your business. Just about any business imaginable is going to depend highly on three or four important factors. In a retail business, for example, the classic joke is that the keys to success are location, location, and location. In truth, that might be, for example, location, convenient parking, and low prices. A computer store's keys to success might be knowledgeable salespeople, major brands, and newspaper advertising.

Focus is very important, and the keys to success framework helps you develop focus. There is what I call a law of inverse focus. I can't prove it with detailed research but I've seen many times that, beyond three or four key items, the more items on a priority list, the less chance of implementation. Thinking about keys to success is a great way to focus on the main elements that make your business work.



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