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Market Forecast
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A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. The most standard analysis shows numbers of potential customers divided into segments and projected into future years.
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Relatively few Web plans are blessed with budgets for professional market research. When you can't pass the problem to professionals, then you have to make some intelligent estimates. Here are some tips and suggestions.
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If you can find an expert forecast already published, or if you have a budget to pay for an expert forecast, that's a luxury that probably means you don't have to do your own.
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Although the past doesn't really predict the future, it sure helps. Sometimes you can find past data on a market and use it to project into the future.
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You can find an amazing wealth of market data on the Web. The hard part, of course, is sorting through it all and knowing what to stress.
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