This book is written by Sabrina Berry Parsons, Tim Berry, and Doug Wilson. All three are true experts, managers of their own Internet businesses, and professional planners. Tim Berry is also author of Hurdle: the Book on Business Planning, and is president of Palo Alto Software. He is the author of several published works on business planning and runs a successful web company.
Doug Wilson is VP of Sales and Marketing at Palo Alto Software and co-author with Berry of On Target: the Book on Marketing Plans He has been in charge of Palo Alto Software's marketing while the company developed and implemented a very successful website strategy.
Sabrina Parsons is a successful Internet expert, veteran of several successful Internet ventures, and founder of her own consulting company Lighting Out Consulting. She is also the principal content author of Palo Alto Software's Web Strategy Pro software.
Both Berry and Wilson are adjunct professors at the University of Oregon, where they team teach a class called Introduction to Entrepreneurship.
