Evergreen TV Productions

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Video Television Production Business Plan

Management Summary

EvergreenTV Productions is owned and operated by its founders, Louanne Walters and Bobby Gene Walters. It is a small company with immediate plans for hiring one or two employees per store. Each employee's responsibilities will be outlined in our business system "Operations Manual."

As we grow into the Tour and Travel and B2B Divisions, we will evaluate which positions need to be filled first. Long term growth includes plans for an Operations Manager, who will report to the President and handle all accounting and marketing responsibilities. Three managers will answer to the Ops Mgr, one per division. Each manager will be primarily responsible for accounting and marketing within his/her division, and will handle all hiring/training needs.

We currently receive a great deal of advice from outside sources, such as our accountant and attorney; however, we follow the advice which meets our goals and needs.

Organizational Structure

As a start-up, our divisions and departments are inter-related and handled for the most part by Louanne Walters. With time and revenue, we will expand to accommodate several departments: sales & marketing, service and administration, product development, and finance. Each division manager will fill these departments according to specific needs and the company's business system operations manual.

The following chart outlines the anticipated organizational set-up for the first three to five years of EvergreenTV Productions, Inc.

Management Team

Louanne Walters, president: 33 years old, extensive experience in the radio and tv news industries. Formerly a tv news producer, reporter and anchor. Degree in broadcast communications, seven years with three NBC affiliates (KPOM, Ft. Smith, Arkansas - KRIS, Corpus Christ, Texas - KWQC, Davenport, Iowa) and one year as video programmer with Royal Caribbean International. Extensive public relations background as anchor and cruise director with Royal Caribbean International. Strong writing skills, strong story development and news sense. Attending courses at Small Business Development Center USF. Louanne also has strong sales skills, and is formerly a Toyota new car product specialist, and Voice Stream territory representative.

Bobby G. Walters, vice-president: 61 years old, extensive management background during 33 years with USAF. Degree in business and management. Twelve years as manager with local Wal-Mart stores.

Management Team Gaps

We believe we have strong leadership for developing the concept behind EvergreenTV Productions. At present, our weakest area is in accounting. We are currently taking an accounting course produced by "Great Courses on Tape," focusing on finance and accounting. Additionally, we have hired Jim Wessman, CPA to advise and aid us in the development of EvergreenTV Productions. Jim is a qualified management counselor, and QuickBooks advisor.

We also need to hire division managers with a well-rounded management background, including human resources, accounting, benchmarking and goal-setting abilities.

Following the opening of stores for the Home Division, we will need to hire an operations manager, with an MBA and at least five years experience with a start-up organization.

Personnel Plan

Details of store staffing is presented in the Personnel Table, below and in the appendix.

Benefits

We assume hiring employees on hourly pay the first year, and adding a few salaried management positions with benefits the second year. Our management salaries (marketing manager, president, operations manager) as shown below include taxable benefits. Payroll taxes for all employees are shown in the Profit and Loss.

Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Photo Editor $13,500 $18,500 $19,000
Photo Editor $12,000 $18,500 $19,000
Photo Editor $6,000 $18,500 $19,000
Photo Editor (2) $1,500 $18,500 $19,000
Additional Employees (3 stores) $0 $92,500 $100,000
Additional Employees (5 stores) $0 $0 $209,000
Subtotal $33,000 $166,500 $385,000
Sales and Marketing Personnel
Marketing Manager (President) $0 $41,400 $46,000
News Sales Representative $4,998 $22,000 $24,000
News Sales Representative Commission $3,000 $15,000 $15,000
Other $0 $0 $0
Subtotal $7,998 $78,400 $85,000
General and Administrative Personnel
Store Manager $17,600 $20,000 $20,000
Store Manager Commission $4,200 $5,000 $5,000
Store Manager (2) $3,200 $20,000 $20,000
Store Manager Commission (2) $800 $5,000 $5,000
Store Mgr/Commission (3 & 5 stores) $0 $25,000 $75,000
Subtotal $25,800 $75,000 $125,000
Other Personnel
President $37,500 $51,750 $69,000
Operations Manager $0 $46,000 $63,250
Home Division Manager $0 $0 $40,000
B2B Division Manager $0 $0 $45,000
Other $0 $0 $0
Subtotal $37,500 $97,750 $217,250
Total People 8 16 26
Total Payroll $104,298 $417,650 $812,250