Evergreen TV Productions

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Video Television Production Business Plan

Company Summary

EvergreenTV Productions is a multi-faceted production company operating on three basic levels.

The Home Division of EvergreenTV Productions is centered around one product. Using the most advanced, all-digital editing equipment, our company turns standard photos into video "scrapbooks" of various length and style, all set to selected music backgrounds. Customers are given a free consultation to review the process, help in selecting needed music, and given an explanation of each of the four packages of videos from which they may choose. Each package is a detailed rate plan, with varying costs. By using this free consultation, customers are assured a unique and personalized video.

The Tour and Travel Division handles various projects which may present themselves to our production company. This division is not primarily a revenue generator, but is vital to the growth of the company. Projects will be hand picked based upon a referral system. By minimizing the number of projects, we control quality and reputation as a production company which specializes, rather than an all-encompassing production facility which forsakes quality for quantity of projects. This division is responsible every quarter for producing a new hour long video of areas of interest around Tampa Bay.

The Business to Business Division (B2B) is the heart and soul of EvergreenTV Productions, the center of the vision for which the company began. It is a marketing service for college and university students of broadcasting, and a news programming service for small market tv stations. News directors are encouraged to contact the students for job openings, and students are given an account history of which stations purchased their story. These stories are marketed to the bottom 115 (Nielsen market) tv stations nationwide.

EvergreenTV Productions, Inc. started in Tampa, Florida in October 2000. It is a privately owned, Florida corporation, Subchapter S.

Company Ownership

EvergreenTV Productions is a privately-held Subchapter S corporation owned in majority by its founder and president, Louanne Walters. There is one other director, Bobby G. Walters, Louanne's father, who is also vice-president. Louanne owns 70%, with Bobby owning 30%. Shares are available for additional ownership.

Company Locations and Facilities

All equipment and office management space is held within one room, approximately 10x10 feet at Louanne Walters' home.

We are currently looking for an initial storefront, and have priced several in the North Tampa and Carrollwood areas. Needed space is 500-750 sq. ft. In these areas, price per square foot runs $1-$1.50, or approximately $500-$1,125 per month for rent. Many of these locations include utilities.

Start-up Summary

Expenses and funding for the business start-up are shown below.

Start-up
Requirements
Start-up Expenses
Legal $200
Brochures, Stationery, Etc. $100
Rent $300
Office Computer $200
Office Furniture $0
Total Start-up Expenses $800
Start-up Assets
Cash Required $14,100
Start-up Inventory $0
Other Current Assets $500
Long-term Assets $0
Total Assets $14,600
Total Requirements $15,400
Start-up Funding
Start-up Expenses to Fund $800
Start-up Assets to Fund $14,600
Total Funding Required $15,400
Assets
Non-cash Assets from Start-up $500
Cash Requirements from Start-up $14,100
Additional Cash Raised $0
Cash Balance on Starting Date $14,100
Total Assets $14,600
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $400
Other Current Liabilities (interest-free) $0
Total Liabilities $400
Capital
Planned Investment
Investor 1 $15,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $15,000
Loss at Start-up (Start-up Expenses) ($800)
Total Capital $14,200
Total Capital and Liabilities $14,600
Total Funding $15,400