Our marketing strategy is based on becoming a viable resource for people looking for a way to document their valuable possessions and make their place of business and/or residence more secure. Our marketing strategy is based on superior service in the following areas:
Our marketing strategy will create awareness, interest, and appeal from our target market for the uniqueness of what we have to offer our customers. Once our potential customers are aware of what we have to offer we believe they will take advantage of our services.
The primary sales strategy includes:
The sales forecast is broken down into two main revenue streams: video recording services and consultation services. The sales forecast for the upcoming year is based on a modest 5% growth rate for sales. Being a start up business we are projecting a modest rate of growth adding one new customer a week for both the video side, and the consultation side.
Our marketing strategy is based on becoming an option for businesses and homeowners looking for a way to document their valuables for insurance purposes and becoming more educated about securing their property. Our marketing strategy is based on superior performance in the following areas:
The milestone chart below is accompanied by a table which outlines key activities that will be critical to our success in the coming year.
Safe Keeping's affordable one time cost package is new to the security market. Traditionally a monthly fee to watch homes or businesses is more than a lot of people want to pay, or they do not feel the need for such comprehensive coverage.
Safe Keeping fills a untapped niche to help businesses and homeowners document valuables, and learn how to better secure their properties against possible theft. With trained law enforcement expertise on staff our company can help businesses and homeowners protect their properties at a minimal cost.