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Veterinary Clinic Business Plan

Southwest Veterinary Clinic

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Executive Summary

The Southwest Veterinary Clinic will be located in southwest Richmond. The clinic will offer a full range of medical services to the area's pet owners. Southwest Richmond is a mixture of industrial and residential property. There are approximately 20,000 moderate-income residents in the area. Many of these residents are elderly with multiple pets.

Currently, the three closest veterinary clinics are a fifteen minute drive for most southwest Richmond residents. Southwest Veterinary Clinic will be a five minute drive from most locations in southwest Richmond.

Edward Anderson, DVM, and Michelle Johnson, DVD, have seven years of veterinary experience. Edward has four years of experience with the Richmond Emergency Veterinary Hospital. Michelle has been a staff veterinarian at Blue Cross Hospital for three years.

Both Richmond Emergency and Blue Cross Hospitals serve residents in southwest Richmond. Edward and Michelle have treated numerous pets from the southwest section of town over the years. Most of these customers praised the service they received. Thirty customers have already confirmed that they will be using the new hospital services.

1.1 Mission

Our goal is to help customers' pets live long, happy and healthy lives. We believe that a key element to a healthy pet is a great relationship with your veterinarian. Everyone at Southwest Veterinary Clinic is committed to professional, caring, personalized service. Southwest Veterinary Clinic takes pride in our dedication to the highest standards in veterinary medicine. We have a full service clinic offering state-of-the-art veterinary medical technology.

1.2 Keys to Success

• We treat our patients as if they were our own pets and try to offer customers the service that they desire and deserve.
• We take an individualized approach to the long-term care of each of our patients and are dedicated to providing our clients with enough information to make appropriate decisions concerning the health care of their animal companions.