Used Sports Equipment Store Business Plan

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Executive Summary

Nine Lives - An Outdoor Clothing & Gear Consignment Store is a new business in Eugene, Oregon. Nine Lives will be run by Jim Gearboy, a veteran of the outdoor industry. Additionally, Jim is very familiar with the outdoor community in Eugene and has leveraged his regionally specific industry insights into a niche store that has no direct competition.

With a selection of used goods not replicated in the city, superior customer service, and reasonable prices, Nine Lives will capitalize on this incredible opportunity. The owner, Jim Gearboy, has secured a location that offers very good foot traffic and easy accessibility. Jim will efficiently lay out the store to increase sales and give the customers the utmost in attention. This attention to detail, combined with Jim's passion and knowledge of the outdoor recreation industry, will help the store reach a profitable level quickly.

The  projected growth rate for Nine Lives is quite steady, with profitability estimated by month six and revenue of $45,000 by year three.

1.1 Mission

Nine Lives' mission is to provide the customer with quality outdoor clothing and gear at reasonable prices. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.2 Objectives

The objectives for the first three years of operation include:

  • To create a retail store whose primary goal is to exceed customer's expectations.
  • To increase the number of clients served by at least 20% per year through superior performance and selection.
  • To decrease dependence on nonrenewable resources through the use of reused goods.
  • To obtain annual revenues exceeding $50,000.