Integrity has a long-term plan of developing a Web page through Yahoo! that customers can visit and view a list of current inventory. We anticipate being operational within four months of opening. This would allow those customers who are seeking a specific vehicle to save time by looking before they come. We will include photos and general information for each vehicle.
We will rely on outside help to initially establish the page. We intend on maintaining the site ourselves through our record keeper and sales manager. Our Web page would be advertised through all correspondence, business cards, and advertisements. This will provide a "link" to additional information.
We will measure success through the hit counter and customer feedback, and re-evaluate or modify the Web page as necessary.
Marketing for a retail business depends on recognition for expertise. It starts with our existing customer base, informing them of our Internet presence and encouraging their word-of-mouth recommendations to others.
We will develop and maintain a database of vehicle inventory. From there we add specific information on each vehicle, and an aggressive search engine positioning program. We use the database to make regular contact with email newsletters and notices about new arrivals, special offers, and referral services.
The Integrity website will be initially developed with few technical resources. A simple hosting provider, Yahoo! Web services, will host the site and provide the technical back end.
Integrity will work with a contracted user interface designer (university student) to develop the simple, Internet-focused site. The maintenance of the site will be done by the Integrity employees themselves. Integrity can also look into pre-packaged solutions through Yahoo! Web hosting.