Supple Software--UK

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UK Software Publishing Business Plan

Company Summary

Supple Software was founded by Ralph Smith to market his Product X software. It was originally installed in a home office, but moved into its present space two years ago. It has added several new products, and has acquired shelf space in the retail market.

2.1 Company Ownership

Supple Software, Ltd is now a Limited Company owned entirely by founder Ralph Smith and his wife Mabel. The UK Limited Company was established with 100 shares issued, 51 to Ralph Smith and 49 to Mabel Smith.

2.2 Company History

Supple Software, Inc. was founded in Ourtown as Infoplan, a sole trader. In its second year it was registered with Companies House as Infoplan, Ltd. Two years later it was registered with Companies House as Supple Software, Ltd. Infoplan, Ltd. was dissolved.

For most of its existence, this was a one-man consulting company supporting a product company. It kept a very conservative stance on products, advertising with very slim budgets, with marketing depending mainly on published reviews and direct sales, until the market grew.

In two years ago we introduced a new, break-through Product X, that was the first effective task X software with bundled spreadsheet and word processor along with automatic charts.

Past Performance
2002 2003 2004
Sales £384,113 £464,592 £695,136
Gross Margin £270,062 £342,824 £480,163
Gross Margin % 70.31% 73.79% 69.07%
Operating Expenses £251,471 £290,145 £513,144
Collection Period (days) 0 0 34
Inventory Turnover 7.00 6.00 6.00
Balance Sheet
2002 2003 2004
Current Assets
Cash £0 £0 £625
Accounts Receivable £0 £0 £124,056
Inventory £0 £0 £28,623
Other Current Assets £0 £0 £431
Total Current Assets £0 £0 £153,735
Long-term Assets
Long-term Assets £0 £0 £35,577
Accumulated Depreciation £0 £0 £24,247
Total Long-term Assets £0 £0 £11,330
Total Assets £0 £0 £165,065
Current Liabilities
Accounts Payable £0 £0 £36,557
Current Borrowing £0 £0 £22,336
Other Current Liabilities (interest free) £0 £0 £25,526
Total Current Liabilities £0 £0 £84,419
Long-term Liabilities £0 £0 £0
Total Liabilities £0 £0 £84,419
Paid-in Capital £0 £0 £76,960
Retained Earnings £0 £0 £36,668
Earnings £0 £0 (£32,982)
Total Capital £0 £0 £80,646
Total Capital and Liabilities £0 £0 £165,065
Other Inputs
Payment Days 0 0 30
Sales on Credit £0 £0 £660,379
Receivables Turnover 0.00 0.00 5.32

2.3 Company Locations and Facilities

The company is located in Ourtown, with offices at 100 High Street. We were started in a home office but we moved to the present space two years ago. We rent 750 square feet for £225 per week. We have a two-year lease limiting rent increases.