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SIC 7372 Business Services - Prepackaged software
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UK Software Publishing Business Plan
Sample Software--UK
Company Summary
Sample Software was founded by Ralph Smith to market his Product X software. It was originally installed in a home office, but moved into its present space two years ago. It has added several new products, and has acquired shelf space in the retail market.
2.1 Company Ownership
Sample Software, Ltd is now a Limited Company owned entirely by founder Ralph Smith and his wife Mabel. The UK Limited Company was established with 100 shares issued, 51 to Ralph Smith and 49 to Mabel Smith.
2.2 Company History
Sample Software, Inc. was founded in Ourtown as Infoplan, a sole trader. In its second year it was registered with Companies House as Infoplan, Ltd. Two years later it was registered with Companies House as Sample Software, Ltd. Infoplan, Ltd. was dissolved.
For most of its existence, this was a one-man consulting company supporting a product company. It kept a very conservative stance on products, advertising with very slim budgets, with marketing depending mainly on published reviews and direct sales, until the market grew.
In two years ago we introduced a new, break-through Product X, that was the first effective task X software with bundled spreadsheet and word processor along with automatic charts.
| Past Performance | |||
| 2002 | 2003 | 2004 | |
| Sales | £384,113 | £464,592 | £695,136 |
| Gross Margin | £270,062 | £342,824 | £480,163 |
| Gross Margin % | 70.31% | 73.79% | 69.07% |
| Operating Expenses | £251,471 | £290,145 | £513,144 |
| Collection Period (days) | 0 | 0 | 34 |
| Inventory Turnover | 7.00 | 6.00 | 6.00 |
| Balance Sheet | |||
| 2002 | 2003 | 2004 | |
| Current Assets | |||
| Cash | £0 | £0 | £625 |
| Accounts Receivable | £0 | £0 | £124,056 |
| Inventory | £0 | £0 | £28,623 |
| Other Current Assets | £0 | £0 | £431 |
| Total Current Assets | £0 | £0 | £153,735 |
| Long-term Assets | |||
| Long-term Assets | £0 | £0 | £35,577 |
| Accumulated Depreciation | £0 | £0 | £24,247 |
| Total Long-term Assets | £0 | £0 | £11,330 |
| Total Assets | £0 | £0 | £165,065 |
| Current Liabilities | |||
| Accounts Payable | £0 | £0 | £36,557 |
| Current Borrowing | £0 | £0 | £22,336 |
| Other Current Liabilities (interest free) | £0 | £0 | £25,526 |
| Total Current Liabilities | £0 | £0 | £84,419 |
| Long-term Liabilities | £0 | £0 | £0 |
| Total Liabilities | £0 | £0 | £84,419 |
| Paid-in Capital | £0 | £0 | £76,960 |
| Retained Earnings | £0 | £0 | £36,668 |
| Earnings | £0 | £0 | (£32,982) |
| Total Capital | £0 | £0 | £80,646 |
| Total Capital and Liabilities | £0 | £0 | £165,065 |
| Other Inputs | |||
| Payment Days | 0 | 0 | 30 |
| Sales on Credit | £0 | £0 | £660,379 |
| Receivables Turnover | 0.00 | 0.00 | 5.32 |
2.3 Company Locations and Facilities
The company is located in Ourtown, with offices at 100 High Street. We were started in a home office but we moved to the present space two years ago. We rent 750 square feet for £225 per week. We have a two-year lease limiting rent increases.
