The Goods and How to Get 'Em...
Edgar Risk Ventures does not necessarily 'produce' products, but products become the 'evidence' of our services. When a performer or artist comes to us for packaging, the actual CD, digital satellite reproduction, music video, brochures, pictures, etc., can all be considered 'products'--all are expansions and fulfillment of that individual artist's 'performance' effort. It is difficult at best to foresee the products that may be utilized for each performer. A savvy production group (such as ours) will weigh the performance, charisma, audience acceptance, production grasp and overall marketability of each artist and incorporate only those peripheral 'products' that develop into viable components of the project. This requires good judgment, extensive experience, strong management ability, not to mention perhaps the most important and elusive capability...that of 'reading' the market. Edgar Risk Ventures encompasses individuals with separate and unique abilities lending themselves to this process. The overall excellence in this endeavor, however, rests in the comprehensive combined expertise of the principals of this company, with their backgrounds in the entertainment industry, business management, marketing, accounting, production, public relations and solid business application. These strengths point to an overall understanding of the marketability and viability of each 'product' considered.
Edgar Risk Ventures offers 'services' of varied structure and expandability:
We happen to believe that there is no competition in the entertainment industry--only hard work, right marketing, skill in the delivery of a performance, strategic placement of a finished product, maximization of audience acceptability...and then, the final ingredient--the benevolence of the entertainment gods. Or, as Bob Edgar often says, "The audience is like a big pie. Somewhere in that pie are those who like what I do. All I have to do is satisfy them, and I can enjoy my piece of the pie. The only one I'm in competition with is myself."
We, as a company, subscribe to this concept. It is not competition that creates an Elvis, or a Marty Robbins, or a Faith Hill. Not that one of us plans on becoming the next great star in the firmament. There does exist, however, the possibility that we may 'discover' that new star. What does create the new star is the sometimes intangible but undeniable synchronicity of the 'right' song sung by the 'right' artist with the 'right' combination of production, distribution and marketing to result in the audience's recognition and acceptance of the 'rightful' reign of the newly-confirmed heir to fame.
We believe that those 'right' components can be applied to every project, thus resulting in a correlation of success and recognition within the parameters of that project. This does not mean we expect every project to produce a 'star.' It does mean that we commit ourselves to the excellence and integrity of every project. We expect that most of our clients will hope for the full realization of their entertainment aspirations. We respect and honor their dreams and will perform to the best of our abilities to assist them in their endeavor. Each client will receive exactly what is represented as deliverable. We shall not, however, promise or guarantee any individual's fame or success. We leave that to the realm of those who deal in destiny.
We do believe that 'competing' in the entertainment industry is enhanced and amplified through the following actions, each of which is an integral part of our overall service to each client:
Service fulfillment will be provided by principals of Edgar Risk Ventures in coordination with the contributing contractors required to complete 'products.' Companies such as recording studios, CD manufacturers and replicators, distribution houses, licensing firms, performance venues, booking agents, traditional and online advertising groups, just to name a few, are regularly contracted to contribute to the finished 'product' of a project.