Teacherafterschooljobs.com

Start your own business plan »

Teachers' Employment Agency Business Plan

Strategy and Implementation Summary

Teacherafterschooljobs.com will initially focus on the local market. The local market includes many national retailers leading to an easy transition to a national market. Targeting school districts also begins in the local market but lends itself to quick national expansion.

5.1 Competitive Edge

Our unique pool of employees gives us a significant advantage over the larger job search firms concentrating on different careers. Our links and appeal to teachers also gives us the ability to market related links for increased traffic. Concentrating on the professionalism, education, and dedication of teachers is essential in distinguishing our pool of employees from the general population, thus increasing the hiring appeal for our employers.

5.2 Milestones

The following table lists the important milestones we have set and achieved, and the allocation of our budget for the same. Careful planning and follow-up are essential to our plan. Monthly follow-ups will be essential to the implementation and success of our business.

Milestones
Milestone Start Date End Date Budget Manager Department
Domain Name 2/13/2001 2/13/2001 $70 RC Owner
Web Hosting Research 3/1/2001 3/10/2001 $0 RC Owner
Incorportation 5/1/2001 5/1/2001 $125 RC Owner
Web Page Design 3/1/2001 4/30/2001 $1,400 ZC Webmaster
ND Business Plan Competiton 2/1/2001 3/19/2001 $50 RC,PC,ZC Owner
Other 1/1/2003 1/15/2003 $0 ABC Department
Totals $1,645

5.3 Sales Strategy

Our sales will depend on the repeat business derived from providing quality permanent, part-time, and seasonal employees. Our sales must be focused on annual contracts paid in advance. We will offer plans based on a monthly charge for job listings. A fee of $20/mo for up to 10 job listings, $35/mo for 11-20 listings, $50/mo for 21-50 listings, and $75/mo for unlimited listings. All of the sales should be attempted in person with the employer, and closed and paid on an annual basis. Follow-up of the success of the listings and contacts should be made quarterly.

5.3.1 Sales Forecast

The following chart and table show our forecasted sales. We would hope to obtain at least 60 employers at the $20/month level, 60 employers at the $35/month level, 36 employers at the $50/month level, and 36 employers at the $75/month level in the first year. We expect the number of employers to increase at the rate of 15-20% each year, with the growth of the higher-priced subscribers to increase by the end of year two with the national appeal of the local national employers. Costs should then be reduced by the end of year two with the purchase of our own server to allow captive hosting of our own website.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Up to 10 Job Listings 60 90 120
10-20 Job Listings 60 90 120
21-50 Job Listings 36 54 71
51-unlimited Job Listings 36 54 71
Total Unit Sales 192 288 382
Unit Prices Year 1 Year 2 Year 3
Up to 10 Job Listings $20.00 $30.00 $40.00
10-20 Job Listings $35.00 $45.00 $55.00
21-50 Job Listings $50.00 $60.00 $70.00
51-unlimited Job Listings $75.00 $85.00 $95.00
Sales
Up to 10 Job Listings $1,200 $2,700 $4,800
10-20 Job Listings $2,100 $4,050 $6,600
21-50 Job Listings $1,800 $3,240 $4,970
51-unlimited Job Listings $2,700 $4,590 $6,745
Total Sales $7,800 $14,580 $23,115
Direct Unit Costs Year 1 Year 2 Year 3
Up to 10 Job Listings $6.00 $9.00 $12.00
10-20 Job Listings $10.50 $13.50 $16.50
21-50 Job Listings $20.00 $18.00 $28.00
51-unlimited Job Listings $30.00 $34.00 $38.00
Direct Cost of Sales
Up to 10 Job Listings $360 $810 $1,440
10-20 Job Listings $630 $1,215 $1,980
21-50 Job Listings $720 $972 $1,988
51-unlimited Job Listings $1,080 $1,836 $2,698
Subtotal Direct Cost of Sales $2,790 $4,833 $8,106