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Teachers' Employment Agency Business Plan

Executive Summary

Teacherafterschooljobs.com is a new job search website that is designed to provide teachers with part-time or seasonal employment, supplementing their current income. The site will be effective in matching educated, mature, responsible educators with employers in need of their part-time or summer assistance. While the revenue will come from the employer listing fees, Teacherafterschooljobs.com will have two general customers, the employers as well as the employees in search of the jobs. In addition to having a robust job board on their site, Teacherafterschooljobs.com will also offer tools for the educators, often consisting of a large list of useful hyperlinks. This feature provides additionally functionality to the site encouraging more traffic which is valuable to the employers that post jobs.

The Market
It is well known that educators are very dedicated professionals who work at below market wages. For a multitude of reasons, teachers are paid poorly in America. With this in mind, there are a high percentage of teachers that are looking for supplemental income, indicating a bountiful market. As mentioned previously, Teacherafterschooljobs.com will be receiving revenue from the employer listing fees. Four distinct market segments will be targeted. The first is retail which has an annual growth rate of 50%. Teacherafterschooljobs.com believes there to be 50 potential customers in this segment. The next group is government with also a 50% growth rate and 40 possible customers. Private daycare and camps is also a target with a 25% growth rate and 20 possible customers. The last segment targeted will be education with a 10% growth rate and 20 customers.

Competitive Edge
Teacherafterschooljobs.com has a unique pool of prospective employees, all of the employees are professional educators who have skill sets centered on education, professionalism, and the passion and dedication commonly associated with teachers. This offers a significant distinction relative to the many other online job boards such as Monster and Hotjobs since they have very disparate cross sections of job seekers. Having a strong pool of prospective employees will make it much easier to attract employers who want to post their jobs.

Teacherafterschooljobs.com will be developed and run by Patrice and Rosario Cibella. Both Patrice and Rosario have been in the education industry for more than a decade. While they both were passionate teachers for many years, they recognized the huge potential of an online job board that provides part time and seasonal opportunities for educators. Patrice worked as an eleventh grade teacher for twelve years at a local district. The last four years of her tenure were as the social studies department head. As the department chairperson, Patrice strengthened her managerial and strategic focus skills as she guided the department to be recognized as one of the finest in the state. Rosario also has a background in education, however his was also mixed with administrative role as the vice principal of his school for six years. As vice principal Rosario was directly responsible for the operation of the school. This experience will be directly applied in leading Teacherafterschooljobs.com to become the premier specialized online job board.

Teacherafterschooljobs.com is poised for success by combining a solid business model with a huge market potential and a solid management team. The venture will be profitable from month one with modest gross margins for year one, increasing slightly by year three. Teacherafterschooljobs.com is forecasted to achieve a minimal gross profit by the end of year three.

1.1 Objectives

The main objectives for the company are as follows:

  1. Attract a minimum of 100 employers subscribing for a year of job listings.
  2. Attract related links to provide educators with additional reasons to access the site.
  3. Use the increased traffic to attract additional employers to finance expansion of the Web page offerings.

1.2 Mission

Teacherafterschooljobs.com seeks to provide a concise and reliable site for employers and teachers to fulfill mutual needs. Employers are seeking reliable employees to fill a specific need for part-time and seasonal employees. Teachers, being traditionally underpaid professionals require supplemental income in order to continue their chosen profession. The company seeks to provide a much needed resource to maintain quality educators, while at the same time increasing the profitability of retailers and service providers by reducing their turnover rates.