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On Target: The Book On Marketing Plans
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Even after you've done the analysis, pricing is still a bit magic, luck, creativity, and guesswork.
The best way to price your product is as part of your marketing strategy. Pricing is your most powerful tool for product positioning.
Before you talk about pricing as strategy, or positioning, take a good hard look at your real business situation. Not all businesses have the luxury of setting their own prices.
To find your best price point you must determine both the highest and lowest price you can charge.
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