• The Strategy Pyramid
  
  The Strategy Pyramid places strategy at the top, supported by tactics in the middle, and programs at the base. Strategy means nothing without tactics and programs to make it real.

• The Pyramid and Strategic Alignment
  
  Strategic alignment is essentially matching up your strategy to your tactics and specific programs, or business activities. The strategy pyramid is a visual tool to help you act on what your plan says you're going to accomplish.

• A Pyramid Example
  
  This example, taken from the Acme Consulting sample plan, uses the strategy pyramid to explain the main points of a company's strategy.

  Acme Consulting is a consulting company offering very specialized consulting for high-tech companies moving into foreign markets and marketing through channels of distribution.

• Another Pyramid Example
  
  This example is taken from the American Management Technologies (AMT) sample marketing plan, a computer store facing tough competition. This is the sample company whose SWOT Analysis appears earlier in this book.

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