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On Target: The Book On Marketing Plans
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Research your market to know how many potential customers you have, what their needs are, and how to reach them. Then divide them into segments based on their common characteristics.
Use Internet research to follow up on market segmentation, get more examples, and develop ideas.
You can segment a market different ways: demographic, geographic, psychographic, ethnic, or a combination. Use the segmentation that works best for your marketing strategy.
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