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On Target: The Book On Marketing Plans
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Research your customer base first. Your present customers are probably your most important market. Know as much as you can about who your present customers are, where they find you, what they like about you, and what they don't like. Your present customers can lead you to future customers too.
Market analysis is the foundation of the marketing plan. Every marketing plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.
Use customer surveys, random interviews, feedback sheets, and a lot of common sense. Know as much as you can about your existing customers.
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