• The Essential Contents of a Marketing Plan
  
  Each company's marketing plan is unique and you should tailor your plan to your needs. However, there are some absolutely essential standard components that your plan ought to contain.

• Four Essential Tables
  
  At the very least your marketing plan ought to have a market forecast, sales forecast, expense budget, and specific milestones. Be sure to include these essential tables as part of your plan.

• Bring it Together in a Printed Document
  
  Sure, form follows function, but with the computer tools available you should be able to produce a good looking plan document, with text, tables, and charts merged together into a design that's easy to read and easy to follow.

• Illustrate Numbers With Charts
  
  Marketing is visual. A marketing plan should include text, tables, and charts. Here are a few of the essential charts that ought to be included.

• The Marketing Plan Text Outline
  
  Of course the exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs. This standard plan is a good starting point.

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