• About the Authors
  
  This book is written by Tim Berry and Doug Wilson. Both have MBA degrees, both have run their own companies, and both teach entrepreneuring while running a business.

• Designed for Internet Use
  
  This is a Web book, designed for use on the World Wide Web, covering the same ground as a book but with the added benefits of links and Web browsing.

• The Essential Contents of a Marketing Plan
  
  Each company's marketing plan is unique and you should tailor your plan to your needs. However, there are some absolutely essential standard components that your plan ought to contain.

• Four Essential Tables
  
  At the very least your marketing plan ought to have a market forecast, sales forecast, expense budget, and specific milestones. Be sure to include these essential tables as part of your plan.

• Bring it Together in a Printed Document
  
  Sure, form follows function, but with the computer tools available you should be able to produce a good looking plan document, with text, tables, and charts merged together into a design that's easy to read and easy to follow.

• Illustrate Numbers With Charts
  
  Marketing is visual. A marketing plan should include text, tables, and charts. Here are a few of the essential charts that ought to be included.

• Help us With Live Links
  
  The Web is a new world of rapid information. Web links are an incredibly powerful tool for this kind of writing. However, links do go out of date.

• The Marketing Plan Text Outline
  
  Of course the exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs. This standard plan is a good starting point.

• It's About the Plan
  
  Our goal is to give you what you need to develop a successful marketing plan.

• Tim Berry
  
  This is the author's bio for Tim Berry. Read about his credentials and prior publications.

• Doug Wilson
  
  This is the Web book equivalent to the book jacket back flap, giving you a short, pertinent biography of author Doug Wilson.

• A - D
  
  This glossary contains commonly-used business terms and their definitions.

• E - L
  
  This glossary contains commonly-used business terms and their definitions.

• S - Z
  
  This glossary contains commonly-used business terms and their definitions.

• M - R
  
  This glossary contains commonly-used business terms and their definitions.

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