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On Target: The Book On Marketing Plans
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Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.
Use these four category areas as you collect information to identify and define your target market.
One of our marketing fundamentals is focusing on customer benefits. This perspective is to target marketing.
The more detail you know about your “ideal” customers and clients, the better you will be able to make them aware of your products and services, and how to purchase them through you.
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