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On Target: The Book On Marketing Plans
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Some industries are blessed with active industry or trade associations that can supply you with market and industry information at relatively low cost, often even free.
There seems to be no way to keep up and catalog the ever-growing abundance of marketing information on the World Wide Web.
Industry-specific magazines offer a wealth of information on your business and your market.
You can find an amazing wealth of market data on the Internet, much of it free. The hard part becomes sorting through it and determining what information to use and what to discard.
Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is currently known.
Primary market research is research that you conduct yourself, rather than information that you find already published.
Secondary market research is often readily available to you, already published, and surprisingly economical. Much of it is entirely free.
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