On Target: The Book On Marketing Plans

  • Focus on Market Needs From the Beginning

    Good marketing first identifies a market need and then fills that need. Too often we focus on what we have to sell and who we can sell it to.

  • Features and Benefits Statements

    Good marketing first identifies a market need and then fills that need. Too often we focus on what we have to sell and who we can sell it to.

  • Links for This Section

    Click on these hyperlinks to related websites and additional information. Remember to come back here (maybe you should bookmark this page) to continue reading.


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