This is an online version of On Target. On Target was created to help encourage people to empower themselves and to learn the process of marketing planning to better accomplish their marketing goals.
On Target is included with every boxed copy of
Marketing Plan Pro.
Our underlying assumption is that you can do it. You're running a business, you're putting money on
the line, you can develop a marketing plan. First you focus on target markets, understand needs and
benefits, develop your strategy, then your budgets, and sales forecast.