On Target: The Book On Marketing Plans

This is an online version of On Target. On Target was created to help encourage people to empower themselves and to learn the process of marketing planning to better accomplish their marketing goals.

On Target is included with every boxed copy of Marketing Plan Pro. Our underlying assumption is that you can do it. You're running a business, you're putting money on the line, you can develop a marketing plan. First you focus on target markets, understand needs and benefits, develop your strategy, then your budgets, and sales forecast.

Introduction

Fundamentals

Situation Analysis

Strategy

Tactics

Forecasting

Make it Happen


Business Plan Pro

The fastest, easiest way to write a business plan is with Business Plan Pro software.


Tim Berry, Founder of Bplans.com
Business plan blog
Daily advice and stories by Tim Berry, an established expert in business planning

Free eBook on Business Planning
Free startup guide
Get a free PDF of the "start a business"section from the classic guide Hurdle: The Book on Business Planning by Tim Berry.
Small business newsletter
Business planning tips and resources in a monthly email
E-mail:
Additional Resources

Share this page: