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SIC 5611 Apparel and Accessory Stores - Men's and boys' clothing stores

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Surf Clothing and Sportswear Business Plan

Hang Toes Surfing

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Management Summary

Chief Executive Officer and Founder 
NAME AND BACKGROUND REMOVED TO PROTECT CONFIDENTIALITY. Will concentrate on sales, Internet, e-commerce and promotion. She will oversee product development and production by making sure to order the products needed to maintain a smooth flow. She will also see to it that orders are filled and shipped to their destination.

Vice President
NAME AND BACKGROUND REMOVED TO PROTECT CONFIDENTIALITY. Will be in charge of the administrative functions, including public relations.  

Vice President
NAME AND BACKGROUND REMOVED TO PROTECT CONFIDENTIALITY. Has a background in accounting and will incorporate his expertise in areas such as marketing relations management and negotiations for future large accounts such as Burdine's/Macy's, Ron Jon.

Our team will help each other with the work required for a smooth running company.

Personnel Plan

Our aim is to increase salary and compensation in line with a projected increase in sales and profits. Our overall personnel costs will be $48,000 and $42,000 for the first 12 months, which includes principles only. The present personnel cost figure is subject to change as business demands it. If our sales growth in the summer is as projected, we will need to consider adding one more employee to assist with the increased administrative demands.