Fire Fountain Grille

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Steak Restaurant Business Plan

Executive Summary

The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity for its investors, owners, managers and staff. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. The Fire Fountain Grille® will show a profit immediately, and will increase sales and profits each year thereafter.

The Fire Fountain Grille is a comfortable, inviting restaurant designed to make our customers feel as if they are enjoying VIP services in a world all to themselves. The decor and theme is based on an exterior fountain located at the main entrance that has a cascading water fountain combined with flame throwing torches. The show kitchen will also feature a custom made "Fire Fountain", a unique show kitchen grill that also has a cascading water fountain combined with flame throwing torches. This spectacular marvel will be visible from the dining room side, and will be a functioning 48" gas powered steak grill on the kitchen side. The energy and atmosphere of the restaurant is high, and draws some of its power from the dazzling "Fire Fountain". By offering an exciting, tantalizing and rewarding experience for its customers, the Fire Fountain Grille and its service oriented approach will be immediately embraced by those that love dining out!

1.1 Objectives

  1. Sales for the first full calendar year will be $2.3 million, with Net Profit/Sales in excess of 19%.
  2. A second unit will be opened in the first quarter of year three.
  3. A third unit will be opened in the first quarter of year four.

1.2 Mission

  • Fire Fountain Grille is a commercial enterprise, and as such, exists for the purpose of generating sales and profits for its investors, owners, managers and staff.  Because Fire Fountain Grille is a service business, it also exists to serve its customers. These two reasons for its existence are inextricable.  If one aspect does not exist, the other will cease to exist.
  • Fire Fountain Grille will offer mouth-watering meals and beverages in a soothing environment.
  • Our staff will be cheerful, courteous, and focused on pleasing our customers.
  • Our customers will always be treated with importance and warmth. When it comes time for our customers to decide where to spend their entertainment dollars, we will strive to become their first destination of choice.
  • Our staff will be offered a workplace where they can prosper and grow in a dignified, fun and rewarding manner.
  • Our investors will see a lucrative return on their dollars, and will have opportunity for future growth and prosperity with our company.
  • Our vendors will be treated with loyalty, and they will find their future with us to be fruitful.
  • We will be a good neighbor to the businesses in our area, and we will be a contributing and supportive member of our community

1.3 Keys to Success

  1. Our policy of having a manager pass by every table in the dining room every night to greet, visit with, or at least make eye contact with (with a smile) our customers.
  2. Our policy of having a manager visit any and every table that has a question, or if the customer has positive or negative feedback. The manager is required to use every means possible to satisfy our customers.
  3. Our commitment to the success and happiness of our staff.
  4. Our commitment to providing excellent quality food and beverages at all times.