Cyclist Repair Center

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Sports Therapy Business Plan

Executive Summary

Cyclist Repair Center (CRC) is a cycling specific sports clinic serving the Boulder, Colorado community. Cyclist Repair Center has been founded by Arthur Mendosa-Cadiz. Arthur created the center as a Colorado registered corporation in January 2004. Cyclist Repair Center is expected to quickly gain market penetration through a focused strategy, doing what they do best, serving cyclists.

The Market
Cyclist Repair Center has identified two distinct customer segments which they will target. The first segment is the competitive cyclist. Within this segment there are two subgroups, those that are professionals and those that are experts. There are a total of 4,500 potential competitive cyclists with an annual growth rate of 4%. This group is seeking therapeutic repair/recovery services or training services to make them more competitive in their races.

The second group is composed of recreational cyclists. This group has 32,090 potential customers and a 5% growth rate. These cyclists may race occassionally, but generally they are just people with a passion/enjoyment for cycling. The demographics for the recreational cyclist indicate a more affluent group relative to the competitive cyclist since cycling is not one of the more economically rewarding professions.

Cyclist Repair Center has chosen to locate their center in Boulder, CO. Boulder is renowned as a high mountain sports town and cycling is one of its favorite sports. Boulder offers hundreds of miles of road cycling directly out of town. As for mountain biking, there are too many trails to count, all within a few minutes drive or ride from town. Recognizing the importance of Boulder relative to cycling, the United States Cycling Federation has located their olympic training center here.

Services
Cyclist Repair Center offers a wide range of cycling specific sports medicine and training services that range from the proactive to the reactive. Offered services include:

  • Sports massage- for greater comfort as well faster recovery.
  • Personal training- for weight loss, increased speed, or increased endurance.
  • Bike fit- for increased comfort, power, or speed.
  • Fitness assessment- includes such tests as: VO2 max, lactate threshold, aerobic threshold, anaerobic threshold.
  • Cycling related injuries- diagnosis and treatment by physicians and physical therapists.

Cyclist Repair Center will have on staff a USCF Category I or II racer turned personal coach/trainer, a sports medicine physician, massage therapists, physical therapists, as well as a wide range of cycling specific equipment to assist these service providers.

Management
Cyclist Repair Center has been founded and will be led by Arthur Mendosa-Cadiz. Arthur has been immersed in cycling for years. Starting after undergraduate schooling, Arthur was a competitive cyclist for several years while working in the bicycle industry. These years racing provided him with tremendous insight regarding cycling and its effects on the cyclist's body. Arthur then earned a Master's in Sports Physical Therapy and practiced physical therapy for several years. Arthur will be able to leverage his passion and experience for bicycles, as well as his empirical experience as a physical therapist to offer Boulder a wonderful cycling service.

By locating in Boulder, a cycling town, and offering focused services targeting different types of cyclist, Cyclist Repair Center will quickly generate customers and revenue. Revenue for years two and three is $369,000 and $443,000 respectively.

1.1 Objectives

  • To reach profitability by the end of year two.
  • Generate revenue exceeding $400,000 by year three.
  • Achieve a net profit of at least 10% by year three.

1.2 Mission

The Cyclist Repair Center's mission is to provide clients with individualized, cycling specific assessment, diagnosis, treatment, and training programs. Clients will receive national class service with an emphasis on education, empowering each athlete.

1.3 Keys to Success

  • Maintain our focus on cycling specific injuries and training.
  • Offer a wide range of services meeting all of the cyclist's needs.
  • Design and employ strict financial controls, a requisite for an efficiently run organization.