Jerseys will leverage its competitive edge of a superior and constantly changing selection to lure customers and keep them coming back to check on changes in inventory. Sales will be generated through a combination of a multi-pronged marketing strategy that will drive sales from both targeted market segments.
Jerseys R Us enjoys a two-pronged competitive edge with its inventory:
This competitive edge will be maintained through Jerseys' excellent procurement system that relies on personal contacts as well as excellent eBay skills. Please view the management section for a more in-depth explanation of Phil's networking contacts.
Jerseys will have a marketing strategy that will address both market segments, the children and the adults.
The sales strategy will be geared at displaying the wide variety of jerseys and the constant turnover of inventory encouraging frequent visits by customers. Another sales technique that Jerseys will practice is the willingness to take requests from customers and look for their preferences. This should drive sales as most competitors will not look out for items that the customers may want. Typically, most stores will only purchase what they think will sell without truly soliciting customer input. Not only will this approach drive short term sales by securing the items that customers desire, it will also propel long-term sales by creating loyal customers.
The sales forecast indicates that because Jerseys is the purchase of an existing business, sales growth will be small but incremental. Growth within the first couple of months is not expected to be much due to the somewhat slow transition from old business to new business. Once old customers become more familiar with the new owners and new customers become aware of Jerseys, the incremental monthly increase in sales should rise.